‘CHIRANJIVI - The Beginning’ is set in backdrop of Mahabharata, after a time gap of around 1000 years, approximately 2000 BCE. Ashwatthama had been living through the curse of Shri Krishna, who had given him a punishment by removing a gem on his forehead. The removal of the gem resulted in a permanent wound on Ashwatthama’s forehead, which constantly oozed blood and pus. Shri Krishna cursed him to roam around the world till eternity. The pain was enormous, the stink of the wound unbearable. So was the insult he had been living with. Only solace was fresh butter, when put in his wounds gave all the relief to Ashwatthama, though temporary. So, butter became more important than even food for Ashwatthama, the need for which he used to fulfill through begging from people. This was not acceptable to Ashwatthama, as begging was not in his nature, but he had no choice either. Life was a punishment for him, but still patiently he was living the life. Till one day, the leash on his patience broke when the people of Vrindavan refused to give him butter to fill his wounds. The insult gave way to the pain and agony, which were suppressed for the past 1000 years. And once again, after the war of Kurukshetra, anger took over Ashwatthama. Out of rage, using his super natural powers, Ashwatthama decides to annihilate the earth. Govind, an innocent boy in his late teenage came to know of Ashwatthama’s disastrous intentions. But, on confrontation Govind realised that, Ashwatthama was too powerful, so much so that, in a fight, he could not even touch him once. In his fight for saving millions of lives on the earth, Govind loses his beloved father and a dear friend at the hands of Ashwatthama. Despite of hard attempts, solution was not visible to Govind to defeat Ashwatthama on his chosen path. Meanwhile, Ashwatthama determined to annihilate the earth, sought help of Shukracharya, the Asura (Rakshasa) Guru and started the preparation for the destructions. They set up huge furnaces for making the weapons. Surrounding jungles were cut and deserted to keep the furnaces running, day in and day out. The reign of terror was unleashed by the Asuras across the country, which went on a rampage of killing children and women, enslaving the male members, burning crops and cutting the jungles. In short earth’s environment was put at risk. The book contains an interesting story of; • How did Govind manage to find a way to tame and control super powerful and seemingly invincible Ashwatthama? • What were the challenges Govind came across in his journey? • Could he save himself from wrath of mighty Ashwatthama? If yes, how?

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It was the year 1996. I was passing through a very challenging phase of my life. I had just got a new job in a multinational company, after prolonged unemployment of around 18 months. My cash reserves were depleting faster than my patience. Hence, the job I had on hand was extremely important for me to keep. But, that was easier said than done, because the company had introduced a new communication technology to the Indian market. At the same time, mobile telephony was also being introduced and consumers were preferring mobiles over my company’s radio communication. In short, selling was tough in a highly competitive market. I was losing sleep over the fact that, if I could not achieve my targets, I may be fired. I couldn’t afford even thoughts of the worse to happen with me. And I came across a book, ‘How I raised myself from failure to success in selling?’ by Frank Bettger. It just cost Rs 24 but that investment changed my life! The book contained immensely useful tips on selling skills which carved out the best salesman in me. Today, I have made good progress in life with a very successful career in the same company and thereafter and enough reserves to sail me through my rest of the life, but whenever I look at the well-preserved book of Frank, my head bows down with gratitude. From this experience, whenever I have an occasion requiring me to gift someone, I usually chose a good book, particularly if the recipient is very close to my heart and he is young in age. There is age old saying. ‘Book is a gift, which remains with the recipient for life’. Families and friends across the country spend millions on buying gifts for their loved ones. Can I suggest you pause for some time? And think what gifts you would choose for your dear ones. Sweets and chocolates, clothes, or maybe games. Can you think of keeping aside at least 20 – 30 percent of your total budget to buy some good books and gift them to your dear ones? One thing is sure, of all the gifts you would shower on your loved ones, the impact of a good book will live with them for the longer period of time, maybe for the entire life. While reading a book, as the reader builds the story in one’s mind, it has proven to immensely develop imaginative capabilities among readers. The other benefits of reading a good book are many; • It offers mental stimulation. • Helps in character building • Help reduce stress. • Improves reader’s knowledge. • Expansion of the vocabulary. • Memory improvement. • Stronger Analytical skills. • Improved focus and concentration, particularly helpful to students. • Better writing skills. • Entertainment • And it also helps address a common complaint of today’s youth, boredom. If you analyze closely, hardly any other category of the gift has got so many advantages. Of course, there is one perceived problem to the whole suggestion. What if you gift a book and the recipient doesn’t like it or doesn’t read it? Well, that is true for all the gifts, but to overcome the above problem, you must select the book carefully keeping in mind the age profile and interest subjects of the recipient. After all, the effects of a good book go much beyond. So why wait? Go ahead and choose your gift right away.